As solo travel rises in popularity, instances of violence and geopolitical turmoil have also been on the rise, increasing awareness of individual security when traveling, especially among female travelers. In fact, a key finding from a recent AIG Travel Pulse Poll* revealed safety was top of mind for female travelers, with 45 percent noting they feel either less safe or much less safe about traveling than they did five years ago.
Other key findings from our Women’s Travel Safety poll include:
- Two‐thirds of the respondents are either very likely or somewhat likely to travel alone to either a domestic or an international destination in 2018.
- The majority (63 percent) of women think about safety always or frequently while traveling.
- The top four risks that women consider before or during a trip center on theft and scams, such as pickpocketing/purse snatching (93 percent), credit card fraud (86 percent), identity theft (63 percent), and taxi scams (62 percent).
- The top two actions that women take with a goal of increasing their personal safety before or during a trip are sharing an itinerary with a friend or family member (93 percent) and purchasing travel insurance, emergency travel medical coverage, and/or emergency travel evacuation coverage (87 percent).
- The safety of a destination is a woman’s most important consideration – other than her own personal interest in the destination – when booking travel.
- If feeling unsafe while traveling, women are most likely to reach out to their hotel staff (36 percent) or law enforcement authorities (33 percent) for help.
- Of the respondents who routinely travel for business, 84 percent reported that their employers either did not provide travel safety tips/resources or that they weren’t aware of any such tools.
To help female travelers minimize potential travel risks, AIG Travel recently launched a Women’s Travel Safety initiative. The empowering campaign shares advice on how to research travel destinations, become familiar with local laws and customs and leverage tools in the event of adverse situations, such as kidnappings or other crimes.
To view the materials and advice from the initiative, visit www.aig.com/travel/forwomen, follow us on Twitter @TravelGuard or via the #WomenWhoTravel hashtag.
* AIG Travel distributed the Pulse Poll in fall 2017 to female consumers who identify as interested in travel, including followers of the brand’s social media channels and women on its U.S. direct marketing email list. The survey garnered more than 1,800 responses.